My Work

I've highlighted content assets for a recent Volatia Language Network, Inc. campaign. For this campaign, I collaborated with the CEO of Volatia Language Network, Inc. to establish a digital strategy, content strategy with S.M.A.R.T. objectives focused on creating awareness and interest around lower buy rates and higher client billing rates for Volatia's Affiliates. 

 

Target Audience: Language service providers in search of interpreter management systems. 

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The Digital Strategy: Multichannel marketing (Paid Search, Display Advertising, Social Media, Email, Video, and Organic Search) focused on re-imagining the services that Volatia offers affiliate LSPs as a small business incubator-style, custom toolkit, designed to give LSPs the leverage to grow their business and experience improved scalability.

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The Content Strategy: White papers, brochures, short and long-form blog article content, email and short promotional video content, repurposed across channels to promote the toolkit and each component of the toolkit separately, using the following sales hooks - free white-label mobile app for sustainable businesses, mobile app grants for micro-businesses, subscription price breaks, coupon discounts in customer buy rates with increased bill rates and complex workflow solutions.